Monday, January 31, 2005

Talking Points Memo: GOP Social Security playbook

You may have already seen this, but if you haven't, TPM has posted a copy of the Republican "playbook" for selling their plan to take the "security" out of social security. An excerpt:

Keep the numbers small: Your audience doesn’t know how trillions and billions differ. They know these numbers are large, but not how large nor how many billions make a trillion. Boil numbers down to “your family’s share.” Also avoid percentages; your audience will try to calculate them in their head—no easy task while listening to a speech—and many will do it incorrectly.

(from p.6 -- but I thought the president was already on board with this....)

From page 35-40 almost every single word is capitalized. It's almost unreadable. Whoa. It stay like that till page 45.

There are two canned speeches at the end of the document. If you like, you can put on a nice suit and pretend that you, too, are a mouthpiece of the Bush administration. I'd recomment going out to a nearby public park and convincing the squirrels that we are facing a crisis.

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