With their websites and stickers, their pranks and slogans aimed at banishing widespread fear of a corrupt regime, the democracy guerrillas of the Ukrainian Pora youth movement have already notched up a famous victory - whatever the outcome of the dangerous stand-off in Kiev.
Ukraine, traditionally passive in its politics, has been mobilised by the young democracy activists and will never be the same again.
But while the gains of the orange-bedecked "chestnut revolution" are Ukraine's, the campaign is an American creation, a sophisticated and brilliantly conceived exercise in western branding and mass marketing that, in four countries in four years, has been used to try to salvage rigged elections and topple unsavoury regimes.
whoa. and they're doing it with "street teams" like a mid-90s rap record label:
"Stickers, spray paint and websites are the young activists' weapons. Irony and street comedy mocking the regime have been hugely successful in puncturing public fear and enraging the powerful."